Case Study: Automated Catalog Creation for Worldwide Distributor Network

Bermad manufactures and distributes water flow management products. Their solutions enhance and protect water systems in waterworks, irrigation, buildings, mining, and fire protection. To support 13 offices and hundreds of distributors worldwide, Bermad publishes pricelists and product sheets in 5 languages and four different currencies, using the Pimcore platform.

Business Needs

The catalog was manually created by the customer graphics team; each change in product series’ information or entering new product to catalogs was made directly on the in-design software by the graphical designer in 5 languages and four currencies. Back and forth emails and telephone calls between the product managers, translator, technical guys, and graphical designers caused slow catalog production. The multi-languages catalogs caused a problem to keep tracking the translation revisions.

Slow time-to-market- The catalogs were ready only in the middle of the year and weren’t up to date.

Required Capabilities:

Store and arrange products information.
Manage the master catalog and its four different translations.
Automated PDF publishing of catalogs and product sheets.
Translation revision tracking.

Pimcore Solution

„The total time of generating the new catalogs with Pimcore was shortened by 3-4 months, less people worked in the process, and the total cost was 30% down.“

Ofir Marx
Global Marketing Manager

By opening a card for each product group and drill down to a single product in Pimcore, we were able to manage a large amount of information that needed 4-5 different tools before.

Business Results

The total time of generating the new catalogs with Pimcore was shortened by 3-4 months, fewer people worked in the process, and the total cost was 30% down.