Case Study: Three fields of business, one system - it can be that simple

Originally, HAKOH GmbH from Hamburg was a commercial distributor for restaurant furniture and equipment. Since then, however, the company has incorporated three different fields of business: It sells medical supplies, furniture and equipment for the restaurant and hotel industries, as well as for care facilities and it produces merchandising goods.

Sometimes you have to find a way to make things that don't really fit easily fit together well. This is tricky, but the guys at codafish are convinced that there is a good digital solution for every challenge. And so HAKOH had commissioned codafish to develop an online presence that visually and structurally combines the three different fields of medical, furniture and merchandising.

Pimcore Gold Partner
Customer
  • HAKOH
Solution Partner
Industry
Products Used
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Customer Key Facts

6
Countries
3%
Product Attributes
Challenge

On the hunt for a smart 3-in-1 solution

The previous HAKOH websites were built with WordPress, had long loading times, a confusing design and no satisfactory search function. HAKOH wanted to give itself an optical and technological reboot and merge the different websites within a new content management system."We had already had a good experience with another project that used the content management system, Pimcore, and wanted to transfer our websites entirely from WordPress to Pimcore. For this transfer and the subsequent support, we looked for an agency that really knew Pimcore. This is how we came to learn about codafish," says Marco Bender, Creative Director at HAKOH. The goal was an online presence with a completely new look & feel, that had a clear structure and state-of-the-art UX. Visitors should be able to quickly understand what the offerings are about and should have a good sense of the extensive product portfolio.
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"We had already had a good experience with another project that used the content management system, Pimcore, and wanted to transfer our websites entirely from WordPress to Pimcore. For this transfer and the subsequent support, we looked for an agency that really knew Pimcore. This is how we came to learn about codafish."
Marco Bender, Creative Director
Solution

With Pimcore, the complex becomes easy

In the first step, codafish created a new website structure for HAKOH in Pimcore, combined domains and linked them together. The websites were designed in such a way that they visually and technologically belong together. In addition, codafish created a comprehensive product portfolio for all of the websites and optimized the corresponding data processing and search processes.
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Results

Relaunch through state-of-the-art technology

"The relaunch with codafish was very structured from start to finish and took us to a completely new level, technologically - where we now remain thanks to the monthly support package", says Marco Bender of HAKOH. "The websites are done, for sure. We have decided to continue working with codafish, however, so that we do not miss important technological updates and can continue to optimize the websites.“ HAKOH now has an online presence that attracts significantly more clients than before and allows them to dive into their extensive product portfolio with ease. And the Pimcore reboot of the websites also includes many advantages for the marketing team at HAKOH: In terms of a combined and intuitive backend through which they can, now, easily modify data on all websites. They always receive an immediate answer to technical questions from codafish . And they know that codafish always implements all important Pimcore updates directly.
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Key Results

70%
Time saved in data maintenance
50%
Increased Website Traffic
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