Case Study: Wood Flooring Company Succeeds with B2B/B2C Sales Tool for Global Flagship Stores

mafi is an international natural wood flooring brand. They also offer several additional solutions such as stairs, skirting, as well as care and installation materials. Their tailor-made products are sold in approximately 50 countries and the turnover 2016 was 22 million euro.

The challenge

Mafi natural wood floors is a synonym for highest quality and exceptional design. The new B2B/B2C e-commerce portal should also reflect this. Optimized for any output channel the new portal should inspire the customer with a best-in-breed customer experience and should be an effective B2B/B2C sales tool for all global flagship stores and country representatives, that have to present more of 1,000 different product variants.

Inspire with content

It’s not easy to show the real experience of mafi natural wood floors. Within the new B2C portal, products and customer reference cases are linked dynamically to inspire and to experience the use of mafi floors. A product finder and a product configurator support the visitors finding the right product variants for their individual needs.

Modern magazine style

The new mafi e-commerce portal is no ordinary online shop, it stages a high-class experience for products and references and allows for B2B and B2C ordering. The new portal was awarded the Austrian Annual Multimedia Award.

Master data management

All product, sales and marketing information is structured and consolidated from 3 ^rd party systems. This central master data management process powers all relevant IT systems, such as PIM, CMS, DAM and e-commerce and keeps track of all changes.

Web-to-print

All full automatic database publishing is done based on the consolidated master data. The generated print-ready catalogs are the base for all mafi stores in 50 countries.