Case Study: New Brand Presence and All-Purpose Product Database for the Technology Leader in Tractor Attachments Matev

matev from Langenzenn, Germany, develops high-quality attachments for tractors: mowers, snow shovels, front power lifts. Products that solve real problems for hundreds of municipalities every day.

Due to the wide range of manufacturers and applications, matev's product portfolio is not only huge, but also closely interwoven via package options. But the new product website and database need to do more than simply list products. Just like the technology matev is developing, they have to solve real-world problems and, quite incidentally, make employees, dealers and customers happy.

Pimcore Gold Partner
Customer
  • matev GmbH
Solution Partner
Industry
Products Used
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Customer Key Facts

80
Employees
4 700
Products
Challenge

Business Needs

The development of product database and website is preceded by an elaborate brand workshop in which the style and voice for the new appearance are found. matev already has a high-quality product portfolio - and that's exactly what makes building the website and the database so exciting for the ercas development team: 1,500 articles, 439 preconfigured products, 4,700 spare parts and 1,220 specific packages including technical drawings - all of this has to be moved from individual Excel lists into a product configurator that makes life easier for matev employees and, above all, partner dealers.
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Solution

Pimcore Solution

Filter options according to tractor manufacturer as well as optional and mandatory accessories for each product must be clearly displayed during the selection process, and dealers should be able to send offers to municipalities after just a few clicks. This requires a viable structure within the enterprise-level product database. To ensure that partners find their way to the new dealer area, Pimcore's Customer Management Framework lies behind the registration process. This enables matev employees to accompany the registrations and to address latecomers in a targeted manner. Conveniently for the end customer, registered partners are displayed directly via the website's dealer search. Thanks to an elaborate authorization system, they only see the products they need - John Deere dealers, for example, only see John Deere-compatible attachments. The corresponding data sheets and documentation? matev provides them in a newly developed digital asset management system via a download portal.
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Results

Business Results

All this meshes so perfectly that not only the dealer area but also the elaborately designed image product pages on the website can be filled semi-automatically from the product database and adapted as required. Website maintenance is thus significantly simplified without losing editorial control. Product maintenance for sales, marketing and development is thus centralized and saves time across all departments. At the same time, the new website acts as a perfect showcase, providing a new platform for all parties involved to market matev products even more attractively.
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Key Results

✓
Reduced duplicate data
✓
Time saved in data maintenance
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