Skibus Munich - Because skiing is the easiest thing to do.

Skibus München has been the expert for ski & snowboard trips to the Bavarian and Austrian Alps for almost 10 years. Enthusiastic winter sports enthusiasts can travel climate neutrally with the buses.

In order to better serve its target group, Skibus München wanted to relaunch its website. Through appropriate marketing measures, a greater awareness of the services of Skibus Munich should be created.

Pimcore Platinum Partner
Customer
  • Skibus München
Solution Partner
Industry
Products Used
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Customer Key Facts

3
Locations
2
Countries
Challenge

How do we best combine functionality and modernity?

Skibus Munich needed a relaunch of the website to meet the growing content and graphic requirements of the target group. In addition, awareness of the services and special features of Skibus München should be raised via several marketing measures such as social media, ad placement or content generation. The website should be given a modern character and, by means of numerous services as well as a clear booking route, achieve a quick booking without large jumps.
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"With the support of DGTLS, we were able to realize a website relaunch that was precisely tailored to our target group. Our requirements were perfectly implemented. Our customers benefit from features such as real-time snow and weather data, a trip display and the seamless integration of our online store. We are thrilled with the platform's ease of administration."
Stephanie Unterreitmaier, Digital Marketing Expert
Solution

Intelligent links and suitable or clear representations as core elements

"Implementation of the project with Pimcore, as this allows a clear, modern and graphically appealing website with a clearly specified user journey. The core element will be the detailed tour presentation of the individual ski resorts including a downhill map and weather overview. The integration of weather data as well as snow forecasts works via interfaces to the respective weather services. Since these points are crucial for winter sports enthusiasts, they are also listed large in the header menu. The header also contains a filter function for the exact display of the ski slope maps. The complete service of the website is available bilingually. To support the relaunch and set seasonal peaks, Google Ads as well as Social Ads, i.e. ads in Facebook services as well as Instagram, were repeatedly used in a targeted manner. We also supported the client in community management and channel establishment in Facebook and Instagram, such as content creation.
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"We completely redesigned the innovative product Skibus München, which is geared towards a technology-savvy target group. Together with AOB we created an efficient booking portal with all important and relevant information - with Pimcore we were able to perfectly integrate numerous features such as live weather, POI maps, dynamically customizable timetables and much more."
Sebastian Dietrich, Unit Lead
Results

New website - Sustainable, Modern and Structured

The new website of Skibus München is high-performing, target group-oriented and clearly arranged. The description of the individual trips to the ski resorts, the focus on climate neutrality, the daily updated weather overview as well as the simple booking process ensure that the website is excellently accepted by the target group. Winter sports have never been so much fun.
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Key Results

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Time saved in data maintenance
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Increased Website Traffic
✓
Increased Average Order Value
✓
Increased conversion rate
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