Case Study: T-Mobile Giant Expands Their Client Base and Increases Revenue

T-Mobile, a household name in the telecommunications industry, is constantly trying to improve their digital experiences in order to keep up with the business demands their market requires. In Poland, T-Mobile’s digital world is expanding rapidly and this growth is dependent upon have a user-friendly and efficient content management system to build their projects on. In coordination with Divante, an eBusiness firm based in Poland, T-Mobile was easily able to build a new website– ElectronicBeats.pl.

Business Needs

ElectronicBeats is a service designed for enthusiasts of music and modern lifestyle. Among other users, one can watch the dedicated Electronic Beats TV and listen to specially selected music for that individual. The service also includes news about music and lifestyle as well as information about local events. T-Mobile in Germany was already operating a successful ElectronicBeats site, and in order to keep up with market demand, Poland needed a way to quickly recreate the site for their users. There was significant pressure for this to be released quickly, as the market demand was strong and T-Mobile did not want their users to seek this service from another provider, especially a competitor. They needed a reliable platform that was user-friendly and would allow them to quickly build this site to their liking.

Pimcore Solution

„We needed a place for placing and promoting our own content and products. We are very pleased with how Pimcore helped us achieve this.“

Through Divante, T-Mobile was advised to use Pimcore`s open source CMS platform, as an alternative to building a custom application from scratch. Pimcore’s widget features allowed T-Mobile to quickly manage this project from their end with minimal work from programmers required. Any changes they make in the CMS became instantly live on the website which allowed them to implement changes very quickly.

With Pimcore’s robust capabilities, T-Mobile was able to build a comprehensive website that is compatible to every front-end, including mobile devices, tablets, and full HD monitors. It is also able to be integrated with other platforms including YouTube and SoundCloud, and SocialHub where news from social media could be displayed in a separate tab. Pimcore also allowed T-Mobile to build in the capability to live-stream videos on the homepage – which was one of their main requirements for this project.

Business Results

This solution allowed T-Mobile to significantly reduce their time to market and satisfy the needs of their users much faster leading to a more prosperous client base and ultimately increased revenue. Upon implementation, it was very easy to train T-Mobile’s team to use Pimcore effectively and they were quickly able to use the product themselves. As the website is now completed, it is increasingly generating traffic (thus, more business) on a daily basis. From April till August 2016, the website was visited by nearly 340 000 unique users. Mobile users generate almost half of the whole traffic.

Kundendetails

Kunde

T-Mobile

Lösungspartner

Divante

Branche

Telekommunikation

Verwendete Produkte

DXP/CMS,
DAM

Webseite besuchen

Mehr Pimcore Erfolgsgeschichten entdecken

Unify Software and Solutions GmbH & Co.KG

Unify ist eine Tochter der Atos Gruppe und hat sich auf Lösungen und Angebote rund um die virtuelle, verteilte und remote Zusammenarbeit in Unternehmen, mit Kunden und Partnern spezialisiert.

DXP/CMS, PIM/MDM, DAM, Telekommunikation

C.B.C. Computer Business Center GmbH

Manuelle Prozesse bremsen die Produktivität und erzeugen Mehraufwände auf Seiten ihres Unternehmens und ihrer Kunden. Die Digitalisierung optimiert diese und spart Zeit und Kosten., inklusive wachsender Zufriedenheit bei allen Nutzern. Gute Gründe für C.B.C. GmbH also, seine b2b E-Commerce Prozesse auf ein neues Level zu heben. Als herstellerunabhängiges IT-Systemhaus, stellt C.B.C. mit seinen über 160 Mitarbeitern bereits seit 1982 ein vielfältiges Portfolio zur Verfügung. Dieses reicht von Hard– und Software-Vertrieb über IT Consulting bis hin zu einer umfangreichen Palette an weiteren IT-Dienstleistungen. Innerhalb der Business Unit "Client Services" bietet C.B.C. seinen Kunden ganzheitliche Lösungen für alle Prozesse im Bereich Hardwarebeschaffung / Client und Printing an.

Digital Commerce, PIM/MDM, Telekommunikation

Digital portal for largest telco company in Indonesia

MOODAH is a project of the largest telco company in Indonesia. The digital portal provides an end to end journey from user registration, buying a new SIM card online, manage the user account, share a quota within the family, and buying add-on packages.

PIM/MDM, DXP/CMS, CDP, Telekommunikation